Key message planning – Change Activation

Key message planning



  • This simple template helps identify the audience of a message, the best channel for delivery of the message, and a broad overview of the message content

When to use?

  • Crafting the message follows the completion of the communication channels matrix, and this tool aids in outlining the content that will be delivered

What Next

  • The completed tool provides a simple, indispensable guide for those responsible for implementing the communication plan

Include in Module

Tool Category

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