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Powerful vision statement worksheet

  • This tool helps leaders to create inspiring overall vision statements for a change
  • It offers guidelines for ensuring that the message is powerful, clear and evokes an emotional response in the target audience

When to use?

  • This is a useful tool during the planning stage of change, ideally after the desired state has been identified (during gap analysis)

What Next

  • The vision statement for a change initiative can inform the overall communication strategy of a change and woven into each message in the communication matrix, in order to continue to give stakeholders a sense of the overall big-picture purpose of the change project

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