- This tool helps leaders to create inspiring overall vision statements for a change
- It offers guidelines for ensuring that the message is powerful, clear and evokes an emotional response in the target audience
Powerful vision statement worksheet
When to use?
- This is a useful tool during the planning stage of change, ideally after the desired state has been identified (during gap analysis)
- The vision statement for a change initiative can inform the overall communication strategy of a change and woven into each message in the communication matrix, in order to continue to give stakeholders a sense of the overall big-picture purpose of the change project
Include in Module