Communication objectives plan – Change Activation

Communication objectives plan

https://changeactivation.com/wp-content/uploads/2014/01/Facilitator-guide-Thinking-about-Organizational-Change.pdf
https://changeactivation.com/wp-content/uploads/edd/2018/08/Communication_Channels_Matrix.xlsx
https://changeactivation.com/wp-content/uploads/2015/01/Who-wants-change.pptx

This plan helps you to ensure that all communication are aligned with the initial objectives of the change project.

  • Identifying the principles and objectives of the change communications
  • Defining who will coordinate the communications
  • Outlining roles and responsibilities for communicating with various stakeholders
  • Identifying a budget (if needed)

When to use?

Immediately following stakeholder analysis and gap analysis, however this plan may even be needed to help coordinate communications before when the project is still in the pre-change assessment stage (prior to gap analysis and change readiness assessment)

What Next

The Communication objectives plan helps you to select the optimal communication channels (such as presentations, email, meetings, posters, social media, etc) for your communications matrix, which is your next step

Include in Module

Tool Category

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