Communication channels matrix – Change Activation

Communication channels matrix



  • This tool helps ensure that a variety of different communication methods are leveraged throughout the change initiative by change leaders and managers; thus addressing the different communication styles of intended recipients
    This worksheet illustrates that communication is much more than emails or PowerPoint presentations

When to use?

  • Typically this is used after the needs analysis activities are concluded — such as stakeholder analysis and gap analysis
  • Change initiatives evolve, and the messages and media will require updates and revisions during the implementation of the change

What Next

  • The communication channels matrix is used to coordinate the messages that are delivered regarding the change initiative to the various stakeholder groups

Include in Module

Tool Category

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