- This tool helps ensure that a variety of different communication methods are leveraged throughout the change initiative by change leaders and managers; thus addressing the different communication styles of intended recipients
This worksheet illustrates that communication is much more than emails or PowerPoint presentations
Communication channels matrix
When to use?
- Typically this is used after the needs analysis activities are concluded — such as stakeholder analysis and gap analysis
- Change initiatives evolve, and the messages and media will require updates and revisions during the implementation of the change
- The communication channels matrix is used to coordinate the messages that are delivered regarding the change initiative to the various stakeholder groups
Include in Module