Why Changes Fail |

MODULE 3 OF 18: CHANGE ACTIVATION TOOLKIT

Why Changes Fail

What lessons can we learn from changes that did not succeed?

Introduces the reasons why achieving sustained changes within organizations is difficult. It emphasizes the importance of managing the human aspects in order to ensure that change initiatives are successful.

Each module features all these powerful resources:

Organizational benefits
This module will activate your organization to:
- communicate the contribution that change activities make to long-term organizational success when requesting resources from senior leaders
- warn organizational leaders of the poor outcomes that many organizations suffer when they fail to engage their people effectively through change initiatives
- consider the metaphor of ships being lost at sea whilst enroute to their destination, highlighting the importance of an active, thoughtful and considered approach to managing changes
- promote a clear understanding of the nature of the risks involved in successfully implementing an organizational change initiative
- reinforce the importance of the active sponsorship of senior leaders in successful change
- brief managers and supervisors on the importance of their involvement in change initiatives
- remind leaders of the importance of reinforcing the change and cementing it into the organization’s culture after the bulk of a change initiative’s activities are completed
- appreciate the importance of the discipline of change management and the role that organizational change practitioners play in ensuring positive outcomes
- contextualize the role that change managers play in helping organizations to shift how they operate to students and others unfamiliar with change management

Learning objectives

This module will empower your teams and individuals to:

understand why the majority of change efforts do not fully achieve their objectives
recognize common challenges that organizations undergo in change initiatives
be aware that the human aspect of change is a crucial element in successful change management
understand the importance of measuring progress throughout and after the implementation of a change initiative in order to help determine its effectiveness

This module is ideal for use at this stage of change implementation:

Pre-implementation	During Implementation	Post-implementation

Compatibility

This module will boost engagement levels during the following change methodology stages:

Change Management Methodology	Stage / phase
AIM (Accelerated Implementation Methodology)	Build Change Agent Capability
Prosci Enterprise Change Management Model	Strategy
Bridges Leading Transition Model for Change	The Neutral Zone
Beckhard and Harris Change Management Process	Establishing the need for change
John Kotter Eight Step Model for Change	Establish a sense of urgency
The Change Leader’s Roadmap model	Phase I – Prepare to Lead the Change
Kubler Ross Change Curve Model	Shock
LaMarsh Change Management Model	Plan and Prepare the Change
People Centered Implementation (PCI) Model	Shared Change Purpose
Viral Change Roadmap Model	Discovery
General Electric Change Acceleration Process (CAP)	Monitoring progress