Why Changes Fail

What lessons can we learn from changes that did not succeed?

This module introduces the reasons why achieving sustained changes within organizations is difficult. It  emphasizes the importance of managing the human aspects in order to ensure that change initiatives are successful.

Every Change Activation Toolkit module features

Tools &






  • Benefits

    This module will activate your organization to:

    • communicate the contribution that change activities make to long-term organizational success when requesting resources from senior leaders
    • warn organizational leaders of the poor outcomes that many organizations suffer when they fail to engage their people effectively through change initiatives
    • consider the metaphor of ships being lost at sea whilst enroute to their destination, highlighting the importance of an active, thoughtful and considered approach to managing changes
    • promote a clear understanding of the nature of the risks involved in successfully implementing an organizational change initiative
    • reinforce the importance of the active sponsorship of senior leaders in successful change
    • brief managers and supervisors on the importance of their involvement in change initiatives
    • remind leaders of the importance of reinforcing the change and cementing it into the organization’s culture after the bulk of a change initiative’s activities are completed
    • appreciate the importance of the discipline of change management and the role that organizational change practitioners play in ensuring positive outcomes
    • contextualize the role that change managers play in helping organizations to shift how they operate to students and others unfamiliar with change management
  • Learning objectives

    This module will empower your teams and individuals to:

    • understand why the majority of change efforts do not fully achieve their objectives
    • recognize common challenges that organizations undergo in change initiatives
    • be aware that the human aspect of change is a crucial element in successful change management
    • understand the importance of measuring progress throughout and after the implementation of a change initiative in order to help determine its effectiveness

    This module is ideal for use at this stage of change implementation:

    Pre-implementationDuring ImplementationPost-implementation
  • Compatibility

    This module will boost engagement levels during the following change methodology stages:

    Change Management MethodologyStage / phase
    AIM (Accelerated Implementation Methodology)Build Change Agent Capability
    Prosci Enterprise Change Management ModelStrategy
    Bridges Leading Transition Model for ChangeThe Neutral Zone
    Beckhard and Harris Change Management ProcessEstablishing the need for change
    John Kotter Eight Step Model for ChangeEstablish a sense of urgency
    The Change Leader’s Roadmap modelPhase I – Prepare to Lead the Change
    Kubler Ross Change Curve ModelShock
    LaMarsh Change Management ModelPlan and Prepare the Change
    People Centered Implementation (PCI) ModelShared Change Purpose
    Viral Change Roadmap ModelDiscovery
    General Electric Change Acceleration Process (CAP)Monitoring progress

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Why Changes Fail