Telling Stories

Express ideas more powerfully.

This module explains that all people are natural storytellers, and how conveying information within a story is engaging, impactful and likely to result in positive change behaviors. The module creatively demonstrates the structure that good stories follow and describes how all people involved in leading change initiatives can ‘mine’ their career experiences for stories that they can tell which promote positive change behaviors.

Every Change Activation Toolkit module features

Tools &






  • Learning objectives

    This module will empower your teams and individuals to:

    • become aware that information encapsulated within a narratives may be more memorable and impactful than information presented in a context-free manner
    • recognize that all people tell stories and that this behavior can be harnessed during change initiatives to enhance the effectiveness of communications
    • identify one’s own personal and/or career-based stories that can be mined and told during change initiatives in order to promote positive change behaviors
    • understand that the stories that are told within an organization before, during and after a change initiative can offer deep insight into shifting attitudes and organizational culture

    This module is ideal for use at this stage of change implementation:

    Pre-implementationDuring ImplementationPost-implementation
  • Organizational benefits

    This module will activate your organization to:

    • understand the usefulness of stories as an engaging communication technique that senior leaders, change leaders, managers and supervisors can use during change initiatives
    • use the module as a primer for storytelling and story crafting workshops in order to remind participants of the structure of memorable, impactful stories
    • prompt leaders to mine their experiences for relevant stories that they can tell their colleagues in order to promote positive change behaviors
    • consider how stories can be improved in order to ensure that they account for the various different motivating drivers that listeners have – and speak to each of these driving factors
    • recognize the importance of shared stories in organizational culture
    • encourage individuals to tell the story of their team or broader organization, to promote the construction of the organization’s institutional memory
  • Compatibility

    This module will boost engagement levels during the following change methodology stages:

    Change Management MethodologyStage / phase
    AIM (Accelerated Implementation Methodology)Generate Sponsorship
    Kurt Lewin’s Three Stage Change ModelUnfreeze: Create the need for change
    Prosci Enterprise Change Management ModelImplementation: Create and present business case
    Prosci Change Management LeversCommunications lever
    Bridges Leading Transition Model for ChangeLetting Go: Consider & encourage ‘endings’
    Beckhard and Harris Change Management ProcessCreating vision and values
    Communicating and engaging
    John Kotter Eight Step Model for ChangeCommunicating the Vision for Buy-in
    ADKAR Model for Change ManagementDesire
    The Change Leader’s Roadmap modelPhase VII – Implement the Change
    Kubler Ross Change Curve ModelBargaining
    LaMarsh Change Management ModelImplement the Change
    People Centered Implementation (PCI) ModelPowerful Engagement Processes
    Viral Change Roadmap ModelEngagement
    General Electric Change Acceleration Process (CAP)Mobilizing Commitment

Preview the Change Activation Toolkit




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Telling Stories