MODULE 5 OF 18

Change Stakeholder Analysis


Who will be affected by change?


This module shows how the use a stakeholder analysis helps those people managing and leading change initiatives. It allows them to consider the needs of all individuals and groups affected by a potential change initiative and make them better at adjusting their approach to the various groups that wield influence over the change success.


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  • Benefits

    This module will activate your organization to:

    • ensure that those people driving a change initiative have considered the expectations and needs of all stakeholders inside and outside of the organization in relation to a potential change prior to investing efforts into the creation of a change plan
    • motivate change leaders to take a systematic approach to considering stakeholders to minimize the potential of any stakeholders or stakeholder groups being unintentionally omitted
    • demonstrate that change managers must view an organization as a complex system comprising of a multitude of relationships and interdependencies before devising an approach to the shift towards the desired state
    • make sure that change leaders understand the strategic approach to stakeholder management that is provided by stakeholder mapping, devising an approach to various groups of stakeholders based upon their level of influence (power) and likely level of interest (attitude)
    • ensure that those people promoting a change initiative understand the importance of completing a stakeholder analysis and addressing concerns that are identified before moving ahead with change activities
    • understand how the stakeholder analysis feeds into later activities including change readiness assessment, gap analysis and the creation of a communication strategy and learning plan
  • Learning objectives

    This module will empower your teams and individuals to:

    • acknowledge that stakeholders of change initiatives are all individuals and groups that are affected by the change
    • understand that stakeholder analysis allows change management leaders to systematically consider which groups and individuals are likely to be affected and in what way
    • awareness of the use of stakeholder mapping in the early formulation of stakeholder management plans
    • understanding that stakeholder analysis findings are used during the change readiness assessment, in the formulation of a communications strategy as well as when creating a learning and coaching plan

    This module is ideal for use at this stage of change implementation:


    Pre-implementationDuring ImplementationPost-implementation
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  • Compatibility

    This module will boost engagement levels during the following change methodology stages:


    Change Management MethodologyStage / phase
    AIM (Accelerated Implementation Methodology)Define the Implementation
    Kurt Lewin’s Three Stage Change ModelUnfreeze: Determine what needs to change
    Prosci Enterprise Change Management ModelVision: Assess current state
    Bridges Leading Transition Model for ChangeThe Neutral Zone: Develop temporary roles
    John Kotter Eight Step Model for ChangeCreating the Guiding Coalition
    The Change Leader’s Roadmap modelPhase III – Assess the Situation to Determine Design Requirements
    LaMarsh Change Management ModelIdentify the Change
    Viral Change Roadmap ModelDevelopment
    General Electric Change Acceleration Process (CAP)Shaping a Vision



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Change Stakeholder Analysis