Accommodating Different Communication Styles

People communicate differently.

This module shows how people vary in the way in which they are best able to understand and interpret communicated messages. It outlines in practical steps how those people creating messages can ensure that they account for the individual style of their listeners and can make sure that they accommodate for a broad variety of communication styles when creating messages for groups. The module also imparts the importance of change management leaders understanding their own prominent communication style.

Every Change Activation Toolkit module features

Tools &






  • Benefits

    This module will activate your organization to:

    • use an easily understood framework to understand the four different styles of communication that people typically display
    • assist process-oriented individuals to understand why individuals who are outcome-focused may become frustrated with their communication style, and offers suggestions for how those process-oriented individuals can tweak their style in order to promote understanding and avoid conflict
    • help brief managers and supervisors in order to help them understand their own style of communication to ensure that they account for any natural bias they may have when communicating about a change initiative with their team members
    • explain the importance of accounting for all communication styles when creating messages directed at large audiences, such as speeches, presentations, mass-emails, newsletters
    • show team members who are participating in a change process in order to create a common-language and awareness among their work team about the four main styles of communication, encouraging them to consider what their colleagues’ dominant communication styles might be when communicating with them
    • continue to benefit from the one-page job-aid sheet that can be posted on a noticeboard or on the wall in order to act as an ongoing reminder of the different styles of communication
  • Learning objectives

    This module will empower your teams and individuals to:

    • an awareness that there are four identifiable ways to structure information; in terms of actions, in terms of processes, in reference to people and in the context of an overall idea
    • understand that different individuals will display a preferential propensity to comprehend information structured in a one of those manners
    • be able to construct a message using any of these four communication styles
    • be aware that messages destined for groups should accommodate recipients with preferences for all four communication structures

    This module is ideal for use at this stage of change implementation:

    Pre-implementationDuring ImplementationPost-implementation
  • Compatibility

    This module will boost engagement levels during the following change methodology stages:

    Change Management MethodologyStage / phase
    AIM (Accelerated Implementation Methodology)Communication
    Kurt Lewin’s Three Stage Change ModelUnfreeze: Manage and understand the doubts and concerns
    Prosci Enterprise Change Management ModelImplement integrated plan
    Prosci Change Management LeversCommunications Lever
    Bridges Leading Transition Model for ChangeLetting Go: Describe change reasons
    Beckhard and Harris Change Management ProcessCommunicating and engaging
    John Kotter Eight Step Model for ChangeCommunicating the Vision for Buy-in
    ADKAR Model for Change ManagementKnowledge
    The Change Leader’s Roadmap modelPhase VII – Implement the Change
    Kubler Ross Change Curve ModelDenial
    LaMarsh Change Management ModelImplement the Change
    People Centered Implementation (PCI) ModelPowerful Engagement Processes
    Viral Change Roadmap ModelEngagement
    General Electric Change Acceleration Process (CAP)Creating A Shared Need

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Accommodating Different Communication Styles