Understanding and documenting your stakeholders’ influence level, attitude and knowledge about your project is a crucial step in your planning.
This tool gives a good overall ‘stakeholder report card’, prompting consideration of the stakeholder’s influence level, attitude and knowledge about a potential change.
It is also a place to record stakeholders’ expectations of the change, their engagement history and their relationships with other stakeholders/groups.
Ideally this tool is utilized during the planning stage for a change; however, it may be used at any phase of change given that the attitudes and levels of influence of stakeholders may shift during the course of an initiative.
Results of your stakeholder analysis may inform your:
- Learning and coaching plan
- Communication strategy – to ensure that the right messages are provided to the right stakeholders at the right time in the right medium (communication channel)
- Sponsor engagement plan