PESTEL analysis is used to conduct a structured investigation of the external environment in which your team or organization operates.
This easy-to-use tool helps you considere the political, economic, social, technological, environmental (ecological), and legal environment. Use it during the early planning phases of your project, including when conducting a gap analysis.
The results of the PESTEL analysis may be used to inform the decisions about the desired future state as well as plans for individuals and teams affected by the change. If conducted prior to a SWOT analysis, the results of the PESTEL analysis can provide insights that you can then include as opportunities and threats.