Just launched: Enterprise Change Management Platform


Inspiring Action not Despair

Can change panic be avoided?

This module investigates how subtle differences in the way that a change is communicated can make meaningful differences to the way it is interpreted by employees. The risks of prompting change actions through the use of the communication of the threats of inaction are explored. Also, the importance of early change communications is outlined, along with suggestions on what topics such communications must include.



10 page facilitator guide
3 engaging training activities
25 slide presentation deck
03:00 min summary video
9 handouts
6 resources in reading guide



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Materials included


Summary Video


Explains concepts in a concise, memorable manner. Includes a bulleted summary at the conclusion and matching job-aid handout PDF.


Facilitation Guide


Comprehensive yet easy-to-follow instructions for facilitating workshops with the above training activities. Includes useful tips and sample answers to questions. No expertise in the topic area is required.


Presentation Slide Deck


For use during workshops in both PDF & editable PPT formats. Slide numbers for each activity are referenced in the Facilitation Guide.


Reading Guide


Useful for participants wishing to deep dive into the module topic with links to the web's best articles, books and tools. PDF format.


Activity Handouts

Everything you need to facilitate successful training activities.

  • Senior leader communication scenario flash cards – PART 1
  • Senior leader communication scenario flash cards – PART 2
  • Commitment to change postcards
  • Job-aid summary
  • Nuance cards for nuances of communication activity
  • Senario cards for nuances of communication activity
  • Terminology flash cards
  • Vision Statements worksheet


Tools & Templates

Used during training activities. These can also be used for change implementation.

  • Powerful vision statement worksheet


This module will activate your organization to:

  • prep senior leaders, managers and supervisors before they introduce a change in order to ensure that they are aware of the importance of initial change communications and how they structure their message
  • show change leaders how a subtle difference to the way a change is introduced can have a dramatic effect on the uptake of positive change behaviors
  • be less likely to inadvertently cause anxiety and resistance to change
  • use this module as a check-list for early change communications

This module will empower your teams and individuals to:

  • recognize that fear of potential losses can be a greater motivator than the promise of potential gains
  • understand the danger of creating a sense of panic without giving people guidance on how to take action
  • an appreciation of the importance of giving change participants the ability to take some easily achieved, non-threatening, first step towards the change
  • use a mixture of both explaining the positive outcomes of the change and the negative consequences of failing to change when motivating change participants to adopt positive change behaviors

This module is ideal for use at this stage of change implementation:

Pre-implementationDuring ImplementationPost-implementation

Training Activities


Summary Video & Discussion

TARGET AUDIENCE: All learners SUGGESTED TIMING: 15 - 30 minutes

The module subject-matter is introduced using a short animated video. The knowledge-check and personal reflections questions are then used to explore learners’ understanding and experience before moving on to other connected activities.

Facilitators can make use of a range of techniques such as brainstorming or debates to explore the knowledge check questions.

Use examples of learners’ experiences in the supplementary activity which follows.


nspirational messages

TARGET AUDIENCE: All learners SUGGESTED TIMING: 30 - 45 minutes

This activity builds on the messages which were created in the Communication Channels Module (either for the Crafting Your Message activity or the Nuances of Communication Channels activity).

If neither of these activities has been completed by learners, or the messages they created are not suitable, they can create new messages as part of this activity. Additional time will need to be allowed for this and the scenario and nuances flashcards from the Communications Channels Module may assist with this.

The learners analyze the messages they have created to see whether they are more action-inspiring or despair-inspiring. They then re-craft those which inspire despair so they are more positive.


Burning Platform vs Burning Ambition

TARGET AUDIENCE: All learners SUGGESTED TIMING: 30 - 45 minutes

This activity introduces the concept of burning platform vs burning ambition. These are terms which are alternatives to action vs despair. Rather than focusing on individual messages, this activity takes a more strategic view of change initiatives by focusing on the crafting of the vision statement for the change.




Compatibility Guide

This module will boost engagement levels during the following change methodology stages:

Change Management MethodologyStage / phase
AIM (Accelerated Implementation Methodology)Develop Target Readiness
Kurt Lewin’s Three Stage Change ModelChange: Empower action
Prosci Enterprise Change Management ModelImplementation: Implement integrated plan
Prosci Change Management LeversResistance management lever
Bridges Leading Transition Model for ChangeLetting Go: Describe change reasons
Beckhard and Harris Change Management ProcessEmpowering others
John Kotter Eight Step Model for ChangeEstablish a sense of urgency
Empowering Broad-based Action
ADKAR Model for Change ManagementDesire
The Change Leader’s Roadmap modelPhase VII – Implement the Change
Kubler Ross Change Curve ModelDepression
LaMarsh Change Management ModelImplement the Change
People Centered Implementation (PCI) ModelShared Change Purpose
Strong Personal Connection
Viral Change Roadmap ModelEngagement
General Electric Change Acceleration Process (CAP)Creating A Shared Need