Creating a Communication Strategy
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page facilitator guide
3 engaging training activities
slide presentation deck
min summary video
resources in reading guide
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Explains concepts in a concise, memorable manner. Includes a bulleted summary at the conclusion and matching job-aid handout PDF.
Comprehensive yet easy-to-follow instructions for facilitating workshops with the above training activities. Includes useful tips and sample answers to questions. No expertise in the topic area is required.
Presentation Slide Deck
For use during workshops in both PDF & editable PPT formats. Slide numbers for each activity are referenced in the Facilitation Guide.
Useful for participants wishing to deep dive into the module topic with links to the web's best articles, books and tools. PDF format.
Everything you need to facilitate successful training activities.
Tools & Templates
Used during training activities. These can also be used for change implementation.
Summary Video & Discussion
TARGET AUDIENCE: All learners SUGGESTED TIMING: 15 - 30 minutes
The module subject-matter is introduced using a short animated video. The knowledge-check and personal reflections questions are then used to explore learners’ understanding and experience before moving on to other connected activities.
Facilitators can make us of a range of techniques such as brainstorming or debates to explore the knowledge check questions.
Use examples of learners’ experiences in the supplementary activity which follows.
Creating a Stakeholder Communications Grid
TARGET AUDIENCE: All learners SUGGESTED TIMING: 25 - 45 minutes
This activity involves identifying the key communication themes for a change initiative and understanding which stakeholders will be interested in these themes through the creation of a Stakeholder Communications Grid.
[NB: If the module Change Stakeholder Analysis has been completed, this activity builds on the stakeholder identification work in this module.]
Writing a Communication Strategy
TARGET AUDIENCE: All learners SUGGESTED TIMING: 40 - 60 minutes
This activity completes the remainder of the communications strategy.
Learners should work in small groups and the activity should end with each group presenting their strategies to the other groups and receiving feedback from their fellow learners.