Choosing Communication Channels
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page facilitator guide
4 engaging training activities
slide presentation deck
min summary video
resources in reading guide
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Explains concepts in a concise, memorable manner. Includes a bulleted summary at the conclusion and matching job-aid handout PDF.
Comprehensive yet easy-to-follow instructions for facilitating workshops with the above training activities. Includes useful tips and sample answers to questions. No expertise in the topic area is required.
Presentation Slide Deck
For use during workshops in both PDF & editable PPT formats. Slide numbers for each activity are referenced in the Facilitation Guide.
Useful for participants wishing to deep dive into the module topic with links to the web's best articles, books and tools. PDF format.
Everything you need to facilitate successful training activities.
Tools & Templates
Used during training activities. These can also be used for change implementation.
Summary Video & Discussion
TARGET AUDIENCE: All learners SUGGESTED TIMING: 15 - 30 minutes
The module subject-matter is introduced using a short animated video. The knowledge-check and personal reflections questions are then used to explore learners’ understanding and experience before moving on to other connected activities.
Facilitators can make use of a range of techniques such as brainstorming or debates to explore the knowledge check questions..
Use examples of learners’ experiences in the supplementary activity which follows.
Creating a Change Communication Matrix
TARGET AUDIENCE: All learners SUGGESTED TIMING: 45 - 60 minutes
This activity involves learners creating a change communication matrix for a stakeholder group. This builds on the previous activities of stakeholder analysis and a Stakeholder Communications Grid. Learners should use these grids to identify the topics they will need to communicate on, break this down into messages appropriate to the stakeholder and identify the communication and feedback channels they would use to deliver this.
This activity will provide the basis for the supplementary activity 1: Crafting Your Message, so it is important to ensure that learners choose a selection of different communication channels, including social media, email, presentations, etc., as appropriate, in order to give the greatest possible scope to the next activity.
Crafting Your Message
TARGET AUDIENCE: Learners new to change SUGGESTED TIMING: 30 - 45 minutes
This activity gives learners the chance to write their own messages suitable for different communication channels. The activity builds on the communication matrix created in the previous activity. Learners should produce the messages which are to be sent via the various channels they identified.
The Nuances of Communication Channels
TARGET AUDIENCE: Executives, experienced change agents, sponsors SUGGESTED TIMING: 30 - 45 minutes
In this activity, experienced change leaders, executives and managers explore the nuances of different types of messages and the appropriate communication channels for them. Learners will randomly select a scenario from one pile of cards and a nuance from a second pile. They then need to create an appropriate message (with content and communication channel), which takes into account both the subject matter and the nuance.
Learners should work alone for this activity, which should end with each learner presenting their message to the other groups and receiving feedback from their fellow learners.