Change Stakeholder Analysis
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INCLUDES
page facilitator guide
5 engaging training activities
slide presentation deck
min summary video
11 handouts
resources in reading guide
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Materials included
Summary Video
DURATION: MINS
Explains concepts in a concise, memorable manner. Includes a bulleted summary at the conclusion and matching job-aid handout PDF.
Facilitation Guide
PAGES:
Comprehensive yet easy-to-follow instructions for facilitating workshops with the above training activities. Includes useful tips and sample answers to questions. No expertise in the topic area is required.
Presentation Slide Deck
SLIDES:
For use during workshops in both PDF & editable PPT formats. Slide numbers for each activity are referenced in the Facilitation Guide.
Reading Guide
RESOURCES LISTED:
Useful for participants wishing to deep dive into the module topic with links to the web's best articles, books and tools. PDF format.
Activity Handouts
Everything you need to facilitate successful training activities.
Tools & Templates
Used during training activities. These can also be used for change implementation.
Benefits
Training Activities
Summary Video & Discussion
TARGET AUDIENCE: All learners SUGGESTED TIMING: 15 - 30 minutes
The module subject-matter is introduced using a short animated video. The knowledge check and personal reflections questions are then used to explore learners’ understanding and experience before moving on to other connected activities.
Facilitators can make use a range of techniques such as brainstorming or debates to explore the knowledge check questions.
Use examples of learners’ experiences in the supplementary activity which follows.
Identify stakeholders for your change initiative
TARGET AUDIENCE: Those planning a change initiative SUGGESTED TIMING: 15 - 30 minutes
This activity invites learners who are currently planning a change initiative or potentially will be doing so in the future to consider whether they can identify the various stakeholders and stakeholder groups for that change initiative or a hypothetical change initiative.
Guess Who? The Stakeholder is
TARGET AUDIENCE: All learners SUGGESTED TIMING: 10 - 15 minutes
This activity uses a ‘Guess Who?’ style game to help attendees identify the various types of stakeholders and stakeholder groups that may be involved in a change.
Split the attendees up into pairs. Each learner has 5 stakeholder cards, which list typical characteristics of those stakeholder groups (or individual stakeholders). They are also given a worksheet showing 20 various stakeholders.
The aim of the game is to be the first person in the pair who identifies the card held by their partner.
In turns, learners ask their partners questions about their partner’s stakeholder card that can only be answered with ‘yes’ or ‘no’. For example “Is the stakeholder’s level of feeling ‘actively advocates’?”
By process of elimination learners identify which stakeholder card their partner has.
When one partner is ready to guess who the stakeholder is they ask the yes/no question “Is your stakeholder [name]?”
If they are correct, their opponent puts down the card and moves on to the second card, otherwise the game continues as before.
The winner of the game is the first person to guess each of their opponent’s stakeholders.
Stakeholder Mapping
TARGET AUDIENCE: L earners new to change SUGGESTED TIMING: 45 - 60 minutes
In this activity, a stakeholder mapping grid is created either for the fictional stakeholders and stakeholder groups in the ‘Guess Who?’ game (in Activity 2), or for the set of stakeholders and stakeholder groups identified in the first activity by those learners currently planning a change initiative.
Learners should work in small groups and the activity should end with each group presenting their stakeholder map to the other groups and receiving feedback from their fellow learners.
If this activity is to be followed by the stakeholder profile activity (which is suitable for more experienced learners), ensure that the stakeholder maps produced relate to stakeholders with whom the learners already have experience in the context of their own change initiatives, as these will be used in the profiling activity.
Creating a Stakeholder Profile
TARGET AUDIENCE: Executives, experienced change agents, sponsors SUGGESTED TIMING: 20 - 30 minutes
In this activity, experienced change leaders, executives and managers work in small groups to profile stakeholders of present, future or hypothetical change initiatives.
The activity ends with each group presenting their completed stakeholder profiles to the other groups and receiving feedback from their fellow learners.