A Light-Hearted Guide to Change Stakeholders



DOWNLOAD NOW


This fun poster identifies 35 people and groups commonly found during changes within organizations, describing how they are likely to react to changes and some of their other unique characteristics.
People planning changes can use it to better understand how individuals and groups differ in their responses to change.




Step 1: Print the 3 pages

Step 2: Tape the pages together

Step 3: Pin it up!


Use it to promote

  • a common language to use when discussing organizational change initiatives
  • an appreciation of the variety of different interests in changes
  • better utilization of sponsors through recognizing the different roles they play

A Light-Hearted Guide to Change Stakeholders


‘CHANGE’

Scary creature of an idea that threatens to cause a horrific upheaval of how we do things. Its threatening nature can be subdued with an effective change management program.


CHANGE ADVOCATE

Individual who understands the positive outcomes of the desired change however does not have sufficient authority to pursue the outcome without assistance from a sponsor.


CHANGE BYSTANDER

Chooses to ignore impending changes due to change fatigue, apathy or skepticism of the permanence or likelihood of success of the change initiative.


CHANGE CRITIC

Works to undermine the success of change initiatives. For more, see resisters: organizational, political and technical.


CHANGE PRACTITIONERS / CHANGE AGENTS

Coordinate activities that support people through transitions in organizations. Their role requires emotional intelligence, patience and persistence. Also known as change leaders, agents & drivers.


CHANGE NAVIGATOR

Individuals who are able to cope with shifting circumstances and their changing role. Can be recruited to assist others.


CHANGE SURVIVOR

Employee who bears ‘war-wounds’ from poorly executed changes. These experiences may or may not make the survivor better equipped to handle further change.


CHANGE TARGET

Person or team who must change in order for the change initiative to succeed. May be involved in leading the change.


CHANGE VICTIM

Experiences disabling anxiety upon receiving news of impending change. Will interpret any communication regarding change in the worst possible manner. Treat with care and caution.


COACH

Individual who helps colleagues to perform at their best throughout change initiatives; using either formal or informal coaching techniques. Of huge importance in helping to manage resistance.


COMPETITORS

May develop a competitive advantage due not only to superior products or services but also through superior capacity to adapt to a rapidly shifting environment.


CONSULTANTS

Outsiders that bring knowledge, theoretical models & experience implementing change. Vary in their ability to adapt to an organization’s unique situation, history and culture. Choose wisely.


CUSTOMER

Typically demands undisrupted service regardless of the internal upheaval occurring within the organization. May contribute to the need to change due to shifting needs or expectations.


ELEPHANT IN THE ROOM

Topic that is not discussed either as it is uncomfortable or out of fear of a negative group response. Can be wildly damaging in change situations if not acknowledged.


HUMAN RESOURCE MANAGER

Able to assist or lead the implementation of change initiatives due to their complementary skills set. Change management increasingly falling under the banner of ‘strategic human resource management’.


LEGACY EXPERT

Individual whose expertise is based on a system or process that may be significantly changed or rendered obsolete by a change process.


LOW EMOTIONAL INTELLIGENCE INDIVIDUAL

Individual who may benefit from developing an awareness of the emotions of colleagues as well as an understanding of the emotional impact of their actions on colleagues. For best results, pair this individual with a coach.


MANAGEMENT GURU

Treat with some skepticism. Best used as resource for new ideas and concepts to be adapted to your situation. Management fads come and go, but the trauma from poorly executed change has a long legacy.


PROJECT MANAGER

Process expert. Can offer useful insights on the implementation of a particular methodology, setting milestones and managing workflows. Project managers may benefit from an enhanced attention to human & emotional factors.


REGULATOR

Known to become increasingly involved in organizational operations. Also known to have changing demands and timelines regardless of how convenient this is for the organization.


RESISTER: ORGANIZATIONAL

Works against any change initiative that they do not feel they have had an opportunity to help plan. Driven by the need to feel a sense of ownership and involvement with the change process.


RESISTER: POLITICAL

Fears loss of authority and/or control in the post-change organization.


RESISTER: TECHNICAL

Resists change due to a fear that their deep knowledge of systems and/or processes will no longer be relevant or needed in the post-change organization.


SIR ISAAC NEWTON

The father of Change Management. First recognized that things moving in a particular direction remain moving in that direction unless some additional effort is exerted upon them.


SPONSOR: MEDIATOR

Able to help resolve conflicts that may occur between individuals or teams affected by changes.


SPONSOR: PLANNER

Highly process oriented senior manager. Able to assist in planning and implementation of the change activities. See also ‘Project Manager’.


SPONSOR: PRIMARY

Individual who authorizes the change initiative. Is actively and visibly involved in the change process. Assists in communicating the business case for change. Also known as a ‘change champion’.


SPONSOR: PURSE-HOLDER

Manager who exerts authority by funding only projects and initiatives that are in-line with the change initiative’s goals.


SPONSOR: SPEECH-MAKER

Undesirable sponsor who assumes that merely making a presentation on the need to change constitutes sufficient personal involvement in the change effort.


SPONSOR: UNBLOCKER

Able to step-in (or be called in) with sufficient authority to remove difficult organizational obstacles that may be preventing progress during the change. Use sparingly.


SPONSOR: VISIONARY

Inspires others within organization with his or her vision of a desirable common future to work towards. See also ‘Story Teller’.


STORY TELLER

Able to inspire people by sharing stories that underpin the change efforts, such as about a challenge that the organization has faced and overcome in the past.


SUPERVISOR

Key partner of change managers in ensuring those at the frontline of the organization move through the change process successfully. Invests energy ensuring they understand the situation and their concerns are heard and responded to.


TEACHER / TRAINER

Extremely important. Able to help individuals gain skills, adopt new behaviors and develop new attitudes. Important to double-check that the underlying philosophy of the training is in line with the vision for the change.


TRANSPARENT DECISION MAKER

Manager who executes decisions in a manner that is as transparent as possible. Upfront and honest when information cannot be shared.


Sharing & copyright information

This resource is licensed under the Creative Commons Attribution-NoDerivs 3.0 Unported License. It may be freely used and shared for commercial & non-commercial purposes provided it remains attributed to Better Business Learning Pty Ltd (trading as ‘Change Activation’), is not modified or displayed in part, and is not re-sold. For further information contact info@changeactivation.com.