Change Management Explained in One Minute

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Use this resource to promote an understanding of:

  • the main reasons organizations change
  • how individuals differ in their responses to change
  • the importance of carefully communicating the need to change
  • how to prompt focused action in your team-members rather than despair or panic
  • how to cultivate change resilience in your organization

Video details:

  • Runtime: 1:26 mins
  • Format: MP4 video file
  • File size: 11.7Mb

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Change Management Explained in 1 Minute

Modern organizations face constantly varying market conditions, customer demands, technologies, input costs and competition. They must adapt to these shifting forces to avoid being eaten up. Change management is managing the impact that these crucial adaptations can have on an organization’s people.
Four typical responses to change are:

  1. the critic who opposes the change
  2. the victim who panics
  3. the bystander who ignores the change
  4. the navigator who is empowered to work with the changing circumstances.

The challenge for managers is to help people become navigators. Here’s some things we know that help this happen:

  • Communicate the threat of NOT changing
  • Where possible, involve your team in decision making
  • Minimise uncertainty
  • Celebrate successes in moving towards the goal
  • Keep explaining the reasons why we’re changing

Remember, when there is an information vacuum, people often assume that managers are plotting terrible things, so… Be as transparent as possible
To summarize: Organizations must continually adapt in order to survive. To create change navigators, communicate the threat (of not changing), involve the team, minimize uncertainty, celebrate positive shifts and be as transparent as possible.


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